
Climate resilience, community, sustainability: Marketing your farm’s values
February 6 @ 6:00 pm - 7:30 pm
FreeAs a farmer, you’re driven by your own set of values that shape how you farm and engage with your community. Choosing to center your values in farm marketing can be a deeply personal decision, but also make a difference in attracting and retaining a customer base that’s motivated by your shared values. Join CISA for a panel and farmer-to-farmer discussion exploring how local farmers showcase sustainable practices, climate resilience, equitable food access, and other values-based initiatives to further farm goals and differentiate their business. Farmer guest speakers will include Ellen Drews, Farm Manager at Astarte Farm in Hadley, and Abby Ferla, Farm Manager at Foxtrot Farm in Ashfield. Following the panel, Local Hero Program Manager, Jen Smith, will facilitate a group discussion to dig deeper into how farmers choose when and how to be public about their values, challenges that arise from making a statement, and strategies for effective customer communication.