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The Massachusetts Office of Travel and Tourism and the Massachusetts Department of Agricultural Resources have teamed up to present a series of Craft Beverage Workshops to support the Commonwealth’s craft beverage industry. Geared toward Massachusetts producers of beer, wine, cider, and spirits, the event will focus on marketing practices and brand strategies designed to attract culinary tourists. Attendees can expect presentations from host businesses, ad agency Small Army, craft beverage associations, and state resources. Panel discussions will include industry experts. There is no cost to participate, however registration is required since space is limited.
Lookout Farm Brewing & Cider Co.
89 Pleasant St. South, South Natick, MA 01760
1:00pm – 4:30pm
Host presentation by Lookout Farm Brewing & Cider Co.
Panelists: Hardwick Winery (John Samek), Privateer Rum (Andrew Cabot), Wormtown Brewery; Moderated by Lisa Davol (Franklin County/CiderDays)
Ad agency: Small Army
State: Massachusetts Distillers Alliance, MDAR, MOTT
Networking to follow