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Producer Cooperatives for Small-Scale Farmers

November 4, 2021 @ 2:00 pm - 3:30 pm

Grower collectives, co-ops, and co-marketing models are on the rise! Join Johnny’s Selected Seeds to learn if there is a model that might work for you. The focus is on flower producers, but there is something for all small-scale growers to take away from this webinar.


Community-minded hubs are establishing in regions around North America, driven by a spike in demand for locally-grown, seasonal and sustainable botanicals. Flower farmers are increasingly managing their own sales channels by collectively marketing their crops as unconventional wholesalers.


We invite you to take a deep dive into flower-centric collective selling models and hear from a national expert in “shared ownership strategies,” Margaret Lund, who has worked closely with many producer cooperatives.


Join Hillary Alger, Flower Product Manager at Johnny’s, and Debra Prinzing, Founder of Slow Flowers Society, to explore shared ownership with our panel of seasoned growers who have found success within a collective model.


A Q&A session will follow the presentation. The webinar is free but registration is required.

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