Vegetable farms that sell their produce through farmers markets, CSA programs, on-farm stores, and other direct-market channels are the foundation of local food movements everywhere. Yet there is surprisingly little information available to help answer a basic question: Can farmers make a middle-class income selling vegetables through direct-market outlets?
Pasa Sustainable Agriculture launched an ongoing study in 2017 to help fill this critical gap in information and offer insights that could help vegetable farmers start and grow their businesses. Their new report, Financial Benchmarks for Direct-Market Vegetable Farms, offers the most comprehensive review of direct-market vegetable farm businesses to date, sharing detailed financial benchmarks from 39 farms collected over three years.
During this webinar, they’ll review their findings and answer your questions. They’ll also share three strategies farms can use to boost financial success and explain how direct-market vegetable farmers can participate in this vital ongoing project.
Registration is free and a recording of the event will be provided.
