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Brand Integrity of Your Farm – Online and In Print
January 24, 2022 @ 5:00 pm - 7:00 pm
$10 – $15Berkshire Grown is hosting another set of online Winter Workshops in 2022. The series runs from late January through March. All workshops are remote, presented on the Zoom platform. Advance registration required. Zoom links to the workshops will be emailed the day before for each workshop. To register for one or more of the workshops, scroll to the bottom of this page. For more information, contact Jordan Archey, Program Manager for Business Members, at jordan@berkshiregrown.org
Brand Integrity of Your Farm – Online and In Print
with Caroline Alexander
Wednesday, January 24, 2022
5:00 – 7:00pm
$10 members/$15 non-members
Your website is the ideal platform to increase your farm’s visibility. Websites create a visual and content-rich branding opportunity, giving you a voice of authority and educating potential customers about your products, markets and services. Learn how to tell your story through eye catching website design and informative newsletters. Website photos and text show transparency in business, an imperative for food producers. Newsletters reinforce and supplement website information and keep you in touch with customers.