Farmer-friendly Point of Sale Software workshop

Unveil the power of leveraging Point-of-Sale (POS) data for robust financial management, market insights, and informed business decisions. This is a free webinar, and part of New Entry’s Climate Record Keeping Workshop Series. Register HERE.

Join in to learn from top farm financial consultants and farmers on using POS (Point-of-Sale) data for financial management, to inform market practices, and make business decisions.  Grocery stores have used scanner data to inform marketing techniques for decades. Farmer-friendly point of sale software, such as Square, now gives farmers market vendors similar potential to track their sales. Learn how Cornell researchers used this technology in conjunction with eight NY-based vegetable production farms. Hear from farmers about how they use POS data to manage financial risks.  Leave this session with specific takeaways and tips for your own production and sales methods.

About the presenter:

Matt LeRoux, Extension Associate, Cornell University.  Matt has 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.