Profitable Meat Marketing: Pricing for Increased Profit & Sales

You are raising and selling local meat, but are you making a profit? Learn marketing techniques and how to use the NEW Cornell Meat Pricing Tool to develop prices that deliver a profit in every channel.

Presented by: Matt LeRoux, Extension Associate, Cornell University
Matt has over 20 years of experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.