Winter Webinar Series: Branding Best Practices

Christina Licursi, Wolf Greenfield

As a small business owner, you want to develop and protect your brand, but you don’t yet have the funds to file for trademark protection. Attorney Christina Licursi will cover steps you can take to have some level of protection from the beginning as well as when to take the plunge and file for protection.

Christina Licursi focuses her practice on global portfolio management, counseling, and advising clients on a wide range of intellectual property matters, including branding strategies and protection, trademark and copyright infringement matters, licensing issues, and domain name disputes. With over a decade of experience, Christina has demonstrated experience in connection with developing, using, registering, licensing, and enforcing trademarks and copyrights. Her experience encompasses both trademark prosecution and litigation, including representing clients in federal courts across the country and before the US Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB). In addition to trademark matters, she also handles various copyright issues, domain names and related disputes, and social media and internet matters.